Interactive Art Director

WWF Feeding Fire

Concept

67.5% of food companies surveyed in the US continue to use uncertified palm oil despite the consequences. And with every #foodporn tag, foodies are declaring their commitment to illegal forest fires. In a hall of shame dedicated to #foodporn lovers, we poke fun at those who tag photos to unscrupulous companies. We then educate them about the change they can make by pledging support. Because when their profits are threatened, these companies will finally be forced to make a change.

Year: 2016   |   Agency: N/A