Interactive Art Director

Uber Safe Selfies

Concept

Uber is a company that prides itself on the safety and courtesy of its drivers. We know drink driving is dangerous. But what’s more dangerous is taking selfies on the road. Yet, hundreds of drivers are uploading their #drivingselfie photos while on the road.

A hall of shame features posts with the #driving or #drivingselfie. People featured in the hall of fame have to commit towards safe driving and are fined $1 before we remove their photo. Proceeds go to providing Uber rides for people in need.

Year: 2016   |   Agency: N/A