As a society, we’ve been conditioned to ignore other people’s domestic problems, putting them on mute. By default, social media videos are autoplayed in silence. Playing on this feature, we show a seemingly innocent scene at home. But when the sound is turned on, we can hear domestic abuse clearly happening in the background. Violence can hide in silence, if we choose not to listen. Silence is violence. Turn up the volume on domestic abuse.
Year: 2016 | Agency: N/A | Copywriter: Siti Khalid